Jakarta — The grand runway of Jakarta Fashion Week (JFW) 2027 bore witness to a mesmerizing intersection of cultures, design philosophies, and modern modest wear. Under the overarching thematic banner "Ethereal Radiance," three prominent Indonesian hijab fashion brands—Greisy, Donna Prive, and Lina Sukijo—came together on Wednesday, October 29, 2026, to present a collaborative showcase.
Despite each label boasting a distinct brand DNA, aesthetic signature, and target market, they successfully harmonized their visions around a singular, sophisticated concept: the integration of oriental nuances into contemporary modest fashion. Adorned with star-studded lineups of actresses, influencers, and notable muses, the collaborative parade offered a comprehensive look into the future trajectory of Indonesian Islamic fashion—balancing cultural heritage, commercial viability, and high-fashion craftsmanship.
Main Facts: The Intersection of Culture and Modest Wear
The collaborative showcase at JFW 2027 was a masterclass in cohesive storytelling through contrasting design languages. While the overarching theme of "Ethereal Radiance" pointed toward luminous, otherworldly beauty, the ground reality of the runway was firmly rooted in rich cultural dialogues, specifically drawing inspiration from traditional Chinese aesthetics fused with modern Indonesian modest silhouettes.
The Date and Venue: The runway presentation took place on Wednesday, October 29, 2026, as part of the official Jakarta Fashion Week 2027 calendar.
The Collective: The showcase featured three distinct labels: Greisy, known for textile patterns and botanical narratives; Donna Prive, celebrated for bold color-blocking and contemporary vibrancy; and Lina Sukijo, a heavyweight in luxury modest wear shifting toward refined, softer grandeur.
Star-Studded Runway: The presentation leveraged high-profile Indonesian public figures to bring the garments to life, including actresses and influencers such as Cut Syifa, Mega Iskanti, Ussy Sulistiawaty, Ashanty, Dewi Perssik, and Arumi Bachsin.
Core Aesthetic: The collections explored oriental design elements—such as cheongsam cuts, mandarin collars, Chinese knots, and tassel accents—reimagined through contemporary modest silhouettes like gamis, flowing layers, and tailored separates.
Chronology of the Runway: A Three-Act Fashion Narrative
The show was structured into a seamless three-act progression, with each brand taking its turn on the runway to present its unique interpretation of the oriental-modest theme, moving progressively from grounded earthy tones to vibrant modern statements, and finally culminating in ethereal, serene luxury.
Act I: Greisy and the Natural Harmony of ‘Mekar Selaras’
Opening the show was Greisy, a brand that has carved a niche for itself through specialized textile pattern design. Interpreting the "Ethereal Radiance" theme through nature, Greisy presented a capsule collection titled "Mekar Selaras" (Blooming in Harmony).
Designer Ratih explained that the creative process demanded meticulous attention to detail, given that the brand’s core strength lies in its proprietary patterns. The collection integrated traditional Indonesian songket weaves with unique botanical motifs. To elevate the garments, Greisy incorporated intricate embroidery featuring floral appliques, sequins, pleats, and structural layering—elements currently dominating global fashion trends.
Greisy grounded its color palette in mature, sophisticated earth tones. The silhouettes predominantly featured modest gamis infused with traditional Chinese structural elements, most notably the iconic cheongsam cut. The collection gained immediate public traction on social media as beloved Indonesian actress Cut Syifa and prominent lifestyle influencer Mega Iskanti strutted down the runway as muses, embodying the brand’s refined elegance.
Act II: Donna Prive’s Vibrant ‘Rhabah’ Revolution
Shifting the mood entirely, the runway erupted into a burst of energy as Donna Prive took over. In stark contrast to Greisy’s muted earth tones, Donna Prive championed bold, bright palettes under the theme "Rhabah." The collection embraced a contemporary modern aesthetic centered around the motif of the daisy, manifested through both advanced fabric printing techniques and tactile brocade textures.
Founder Muli Donna noted that the underlying philosophy of the collection was effortless luxury: ensuring that wearers look striking, elegant, and expensive while draped in fundamentally comfortable, wearable silhouettes.
Donna Prive bypassed fashion safety nets by fearlessly pairing contrasting, high-saturation hues. Combinations like vibrant pink paired with navy blue, and rich purple contrasted against striking orange, dominated the runway. A standout moment of this segment featured multi-hyphenate entertainer Ussy Sulistiawaty wearing a playful yet chic retro-inspired ensemble consisting of a bold pink blouse paired with voluminous purple balloon trousers.
Act III: Lina Sukijo’s Serene Finale and ‘Shangri-La’
The grand finale of the evening belonged to Lina Sukijo, a designer traditionally recognized for her love of saturated, bold colorways. For this high-profile collaborative platform, however, Sukijo made a deliberate strategic pivot toward a softer, more nuanced aesthetic titled "Shangri-La."
Sukijo admitted that her primary objective for this collection was commercial adaptability and market penetration—ensuring that high fashion could seamlessly transition into everyday retail trends.
Drawing inspiration from the misty landscapes and tranquil atmospheres of mountain retreats, the Shangri-La collection utilized a soothing palette. Ice blue provided an aura of cool serenity, olive introduced earthy depth, while butter yellow, soft pink, silver, and gold injected moments of warm luxury.
The collection featured a meticulous blend of traditional Chinese elements with modern modest construction. Mandarin collars, Chinese knot buttons, overlapping garment structures, floor-sweeping silhouettes, multi-paneled layering, and delicate tassel accents defined the oriental narrative. The material selection was equally rich, utilizing a harmonious mix of brocade, silk, tulle, and velvet to generate depth and structural volume. Subtle crystal applications, including Swarovski elements and diamond-like embellishments, added a sophisticated shimmer without overpowering the lightweight jacquard fabrics.
Supporting Data and Creative Insights
Behind the visual spectacle of the runway lay rigorous design methodologies, material innovations, and strategic marketing considerations. The designers provided deep dives into their creative processes during the post-show press conferences.
Textile Innovation: Greisy’s focus on embedding dimensional embroidery over songket weaves highlights a growing trend within Indonesian modest fashion—merging indigenous textile heritages with foreign architectural silhouettes (such as the cheongsam).
Color Strategy Evolution: While Donna Prive pushed the boundaries of dopamine dressing with high-contrast color-blocking (pink/navy, purple/orange), Lina Sukijo deliberately executed a tone-down strategy. Sukijo shifted from heavy, burdensome layering to lightweight, fluid constructions, proving that luxury does not require physical weight.
Intergenerational Appeal: Lina Sukijo’s presentation bridged generational gaps by featuring prominent veteran muses alongside younger industry entrants. The inclusion of Dines Sukijo—granddaughter of Lina Sukijo—signaled a deliberate effort by legacy brands to nurture upcoming talent and appeal to Gen-Z consumers entering the modest fashion market.
Official Responses and Designer Statements
The designers shared candid insights regarding their participation in the Ethereal Radiance showcase, emphasizing the collaborative spirit of the event and their forward-looking business goals.
Ratih, representing Greisy:
"We invested a significant amount of detail into our preparation because our core strength lies in our patterns. We carefully curated our color palettes, styling, and fabric combinations—adding floral embroidery and sequins to truly bring the collection to life. Furthermore, we incorporated pleats and layering, which are currently major trends in the global market."
Muli Donna, founder of Donna Prive:
"Our goal is for the wearer to look effortlessly beautiful and luxurious, even when dressed in garments that are fundamentally simple in their construction."
Lina Sukijo, veteran modest fashion designer:
"The colors this time are much more subdued and soft. While our signature style previously relied on heavy layering, we have now made it light and relaxed. We still wanted to retain that touch of glamour—hence the presence of Swarovski crystals, applique florals, and diamond accents—but paired with a much lighter jacquard fabric. Our ultimate hope is that these pieces can truly penetrate the broader market. We aren’t just here to put on a show; we want our designs to be commercially viable and to set the upcoming trends."
Implications for the Modest Fashion Industry
The Ethereal Radiance showcase at Jakarta Fashion Week 2027 carries significant implications for the future of the Indonesian and global modest fashion landscape.
Cross-Cultural Design Synergy: By successfully fusing traditional Chinese architectural garments (cheongsams, mandarin collars, Chinese knots) with Islamic modest wear requirements (loose-fitting gamis, extended hemlines, headscarf coordination), these brands have demonstrated that modest fashion is inherently global and culturally fluid. It opens up new export potentials for Indonesian designers into East Asian markets.
Commercial Realism Over Pure Avant-Garde: As highlighted by Lina Sukijo and Ratih, the shift toward lighter fabrics, versatile layering, and accessible color palettes indicates a mature market. Designers are moving away from purely conceptual runway-only pieces, focusing instead on "wearable luxury" that translates directly from the runway racks to consumer wardrobes.
Celebrity Endorsement as a Retail Catalyst: The heavy reliance on high-profile muses—ranging from mainstream actresses like Cut Syifa, Ussy Sulistiawaty, and Ashanty to lifestyle influencers—reaffirms the power of celebrity culture in driving retail demand within Indonesia’s booming modest fashion economy.
As JFW 2027 continues to set the benchmark for regional style, the collaboration between Greisy, Donna Prive, and Lina Sukijo stands out as a triumph of creative diversity—proving that distinct brand DNAs can coalesce into a unified, radiant vision for the future of modest wear.
